Although architects and specifiers may not purchase building products directly they are in charge of a large percentage of the billions of dollars spent each year on new building construction and rehab work. Whether they are part of the country’s many architectural and engineering firms, work for a building designer or for a governmental organization, they are the decision makers when it comes to selecting and specifying construction products. Building owners, contractors and consultants all look to the architect for advice, counsel and approval during the construction process. Architects have an exceptionally broad range of responsibilities. From initial planning all the way through construction, specifiers make critical decisions at every stage of the project. They have an exceptionally broad range of responsibilities and need resources to help them make the best decisions quickly and efficiently.
"Specifications define the qualitative requirements for products, materials and workmanship upon which the construction contract is based." Specifiers are architects, engineers, designers, or project managers who are responsible for a project's product selection, quality, and installation standards.
Whatever your approach to the architectural market, there is no subsitute for a face-to-face interaction with the architect. The problem is that architectural visits are costly, can monopolize the time of your sales team and can be difficult because the architect has limited time and cannot meet with every product rep demanding time. The challenge is to find an economical means to foster relationships with the architectural community, develop relationships and, in the end, capture more specifcations for your products.
Whether your company is large or small, Designer Information Services has dynamic marketing programs that target the architects, specifiers and designers you need to reach. To learn more about how our marketing services can help you, contact us today.