Designer Information Services is based on the belief that nothing much happens until people talk to people. Sure, websites, brochures and other media are good communication aids, but will the sale close on those tools alone? Reaching architects requires multiple points of contact, however, there are some challenges. The architectural marketplace consists of a large number of moderate sized offices, spread over an even larger geographic area. Architects, themselves, do not typically purchase building products, but they control (influence directly and/or indirectly) the purchase through their specifications. Finally, architects only have so many hours in their day. They must maximize their billable hours meaning they can't and generally won't see every product rep coming through the door.
HOW CAN YOU COMPETE? HOW YOU WIN MORE SPECIFICATIONS?
DIS addresses both the needs of the architect and the manufacturer. We carefully consider the architect's time limitations by presenting a small group of non-competing products during each visit. This approach allows the architect to maximize his/her time while still receiving up-to-date product education. During each visit we educate and guide the architect through the product information, we demonstrate features and benefits, we seek to identify specific products where the products can be utilized, we ensure the architect has the necessary tools to specify and then gain permission, where applicable, for direct follow-up contact by the manufacturer.
Our programs develop direct, one-on-one product exposure for your company and products. We reach a broad spectrum of architecture in an active marketing event that is managed by strict objectives. Your objectives! To embark on this challenge independently, is more expensive and more time consuming. Let DIS help you get from point A to point B quicker and help you save marketing dollars in the process.